On Our Way To Becoming America's Best Fast-Casual Restaurant Chain!Total Investment: $135,000-$397,000 Liquid Capital: $75,000 Franchise Fee: $19,500 (+$5000 Grand Opening Fee) Financing Assistance: No Training and Support: Yes Click Here For More Information On The Charley's Grilled Sub Franchise Opportunity Company president and CEO Charley Shin opened his first restaurant in 1986 on the campus of The Ohio State University in Columbus, Ohio. Fifteen years later his "really good" sandwich shop has grown to nearly 200 franchise units across the United States and in five countries worldwide. Charley now has formed a team of professionals targeting leadership in both brand equity and store expansion within the Sub-sandwich niche of the Fast Casual Restaurant sector. With a national trend toward more healthful eating, grilled foods are rapidly gaining popularity over fried foods. Charley's menu specialties feature nutritionally beneficial foods, including made-to-order grilled steak or chicken sandwiches and fresh-cut gourmet fries, as well as freshly squeezed lemonades and a variety of fresh salads and soups - therefore offering today's health-conscious and yet taste-loving consumers a better alternative to the higher-calorie and fat-laden menu offerings of most competitors. Recent food and lifestyle trends show that today's restaurant patrons want quick service - but not necessarily those offered by "fast food" formulas. The Fast Casual concept that Charley's Grilled Subs restaurant offers its diners is a highquality quick-service experience; with premium foods; energetic and attentive employees; enjoyed in a comfortable store ambiance and within a fun "watch-it-cooking" atmosphere. There's no compromising on taste with our premium fresh products and our made-to-order service that can fulfill every customer's food preferences.
In their 15 years of doing business, Charley's has been recognized at the "top" of more than 10 national lists for successful franchising, entrepreneurship and management. A key strength of our operation is the ongoing franchisee support provided by our professional management team and our productive programs. As one franchisee stated, "This is the best business opportunity out there. The team at Charley's consistently develops products that taste best -- and then they provide the training and expertise to make it and serve it consistently the right way." At Charley's our mission is to be America's Best "Fast Casual" restaurant chain; our pledge is to provide Charley's entire franchise family with the most winning business formula in the industry.
The "fast casual" concept offers the convenience of fast-food service with the quality foods and preparations traditionally associated with table-service operations. Accordingly, the "fast casual" format is a direct response to current consumer desires and trends for quality ingredients and personalized meals, provided in a timely manner and at a fair price. Furthermore, the engaging customer experience at Charley's has been enhanced by a more contemporary environment that invites either a relaxing dining stay or an expeditious take-out alternative for those on-the-go occasions. In making the move from a successful quick service chain with a specialized menu to a broader deli offering, Charley's joins the likes of Panera and Starbucks in providing a more upscale and contemporary "fast casual" restaurant experience. Accordingly, Charley's has also initiated a corporate-wide identity and name change (from Charley's Steakery to Charley's Grilled Subs). Charley's Grilled Subs has nearly 200 restaurant units operating throughout the United States, Canada, Korea, Europe and Japan -- with many more units scheduled as part of the company's aggressive development plans. Overall retail-unit franchising is growing at nearly 50% annually. |