China: The mother of all franchise markets
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Page 1 of 5 An economic powerhouse comes online By Jerry Wilkerson ©
With a population of 1.3 billion people, China is the mother of all markets. In modern China, everything is gobbled up, consumed in huge quantities 24 hours a day. World markets wobble under the upward spiral of material costs and the price squeeze bulldozed by this economic powerhouse. Today, complex issues intertwine to deter development of world business in China. Politics, economics, social development and ideology, coupled with bureaucratic interference, distrust of foreigners, and lack of legal protections, have slowed the march to capitalism. These obstacles create great tribulations for international enterprises operating in China. Franchising has been investing in China for years. Yet, only a few global franchise brands are flourishing as they relentlessly learn to absorb elements of Chinese culture. |
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