“Sona MedSpa continues to address the emerging medical spa industry by bringing non-invasive laser and light-based hair removal and skin rejuvenation technologies to men, women and teens,” says Kurt Schusterman, chief marketing officer for Sona MedSpa.  “As the new technologies and treatment protocols become more and more advanced, our customers and prospective customers are going to the Internet to self-educate about the treatments and services available. They want to know what’s real and what’s not.  We wanted our new Web site to reflect our mission to first and foremost educate people about the services and technologies we provide in order for them to make an educated decision about what is best for them.”

According to Schusterman, the new site was launched with three specific goals:
Education:  Sona Medspa is dedicated to educating people about medical spa treatments and Sona’s specific concept and services. Medical spas are the middle ground between cosmetics and invasive surgery, and the new Web site is a resource to explain the treatments and technologies.
 
Search Engine and Consumer Friendly:  To make the Web experience as convenient and friendly as one of our spas, visitors have the ability to take a virtual tour of the centers, call the local center right from their computer, and have the opportunity to schedule their personal phone consultation online.
 
“The new Web site is visually designed to replicate Sona MedSpa’s Sona Experience®,” says Schusterman.  “The Sona medispa Experience is very spa-like and luxurious, so it was important to create the same classy ambience on our new site.”

Additionally, the site has also been engineered to be search engine-friendly, giving surfers easy access to the most recent information about Sona and the latest medical spa treatments.
 
Customized for Local Medical Spas:  Sona is dedicated to its “Think Global. Act Local” philosophy. So while its national presence provides the experience and resources to bring the finest treatments and technologies to the market, the true focus is on the individual experience customers receive in each local Sona Medical Spa center. Therefore, each Sona MedSpa is provided a Web site, which is connected to the corporate site, but also provides the individual owners the flexibility to customize the application to reflect the people and services they provide at the local level. Visitors to Sona’s Web site can find the closest Sona location and view their current specials, promotions and services.
 
Additionally, the new site lets users sign up for their e-newsletter and read about the latest news and events in the medical spa industry and view the latest employment opportunities.
 
“The site really captures the excitement of our growing business by providing a vast array of tools, information and resources, giving visitors an idea of what we are all about,” says Schusterman. 

About Sona Medical Spa
Sona Medical Spa combines state-of-the-art technology with their unique Sona Concept® to produce the most effective results with the least amount of adverse reactions—all in a luxurious spa-like environment. And because of their extensive history and experience of doing hundreds of thousands of treatments all over the country, Sona is able to assess all of the emerging technologies and bring only the best to their customers.

Sona’s services include laser hair removal, laser tattoo removal, reduction and removal of spider veins, rosacea, acne, age spots and freckles.  Centers also treat fine lines and wrinkles with Botox® Cosmetic and dermal fillers.  More recently, Sōna has added aesthetic services and retail skin care products such as Biologique Recherche, Obagi, Actifirm, Clarisonic, Zeno and Ionithermie.