WALNUT CREEK, Calif. - 21 Minute Convenience Fitness(TM), a unique fitness studio headquartered in Walnut Creek, Calif., today announced its strategy to rapidly expand worldwide through the offering of franchise opportunities, with immediate plans to pursue multiple locations in the Western U.S. This cutting edge strength-training fitness program is the ultimate in "convenience" fitness; results are guaranteed, with a coach-supervised, 21-minute, once- or twice-a-week total body workout, performed in street clothes.

"We offer real convenience in fitness for everyone -- from seniors to elite athletes," explains CEO and founder Greg Thurman. "Convenience fitness takes the best of the express workout concept and moves it to a whole new level. It takes members just over 20 minutes to do their full workout in street clothes using state-of-the-art MedX(TM) medical grade equipment, under a coach's supervision. It's a program that really fits into our busy lives and we want to make it available to everyone through franchise opportunities."

21 Minute Convenience Fitness(TM) uses the 21 Fatigue Intensity Training(TM) (21FIT) method for its workouts, an adaptation of the slow movement strength-training program that has been around for decades. "The slow controlled movements bring your muscles to fatigue very quickly -- in just three to four minutes -- making it possible to get a full body workout in 21 minutes," says Thurman. "You are literally exercising slowly to get fit quickly."

Because of the slow range of movement, members do not sweat and workouts are performed in street clothes. There are no mirrors and the workout studio is a soothing, focused environment with only a few other members exercising at the same time; each member under a coach's supervision. The coach ensures a safe, effective, full-body workout and uses handheld computer tablet technology to accurately track the adjustments and settings for each member.

For more information about 21 Minute Convenience Fitness(TM) studios, visit our website at www.21minutefitness.com. To learn more about our franchise opportunities, call 800-997-0096.

 Source: 21 Minute Convenience Fitness