Bojangles Famous Chicken and Biscuits Chain Eyes National Expansion
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Charlotte, NC – Bojangles’, known throughout the South for its ‘famous chicken ‘n biscuits,’ has grown from a single store in Charlotte, NC to a brand that now operates in 15 states and three countries. For 30 years, its made-from-scratch breakfast biscuit sandwiches as well as its one of a kind Cajun, Country Style chicken and fixin’s have garnered a legion of fans and a loyal following. A true destination chain, Bojangles’ attracts its loyal customers from every direction who often pass up other viable options for breakfast, lunch or dinner. They specifically seek out the chain for its proprietary, made-from-scratch fare with a flavor profile that’s unlike anything in the market. “People go out of their way to find us,” said Eric Newman, executive vice president. “They know what we offer in terms of quality food and service, and as a result, they make an extra effort to partake in the Bojangles’ experience time and again.” Currently developing locations in 15 states, Bojangles’ has strengthened its plans for ongoing development. Expansion is continuing in proven markets such as the Carolinas, Virginia, Tennessee and Georgia – the company’s fastest growing market. To compliment the continued growth and strengthening of its core markets, Bojangles’ has finalized contracts that will develop new markets like Ohio, West Virginia, Kentucky and Alabama. To support these new franchisees, Bojangles’ will continue to target proven restaurant operators to take advantage of the numerous opportunities for growth in open locations throughout these states. “With Bojangles’, you not only get a proven system, but also a family of products that leads the industry in uniqueness and flavor,” said Joe Drury, Bojangles’ CEO. Bojangles’ growth meets the demand and fills the niche of a superior alternative to other quick service options. In 2004 alone, Bojangles’ opened 35 new locations. The company has plans to add 40-50 more stores in 2005. “We believe we can grow these numbers significantly in 2006 and beyond,” said Drury. The commitment to growth and to the franchisees in Bojangles’ system is reflected in the company’s sales. Comprehensive store sales for Bojangles’ have grown every year for the last 10 years and the trend is expected to continue. Bojangles’ is seeing average unit sales for full size franchise restaurants of $1.5 million and rising. A key to Bojangles’ success is its ability to offer product in all three day parts. Breakfast accounts for up to 35 percent of Bojangles’ revenue. “Most quick service restaurant chains are only able to compete strongly in one or two day parts,” said Drury. “Bojangles’ gives its franchisees a growth vehicle that is strongly entrenched in all three day parts.” Bojangles’ has proven itself to be an attractive opportunity for franchisees and area developers from several other systems. “We’ve become a choice for groups that want to diversify their portfolio,” said Drury. “In terms of what we offer, we have something for everyone.” Bojangles’ offers several store options for potential franchisees including an in-line design, a co-branded option for the convenience store industry and its impressive freestanding model. With real estate at a premium in just about all of the country, Bojangles’ in-house facility design team can develop a restaurant to fit almost every application.“We’ve refined an operating system and menu concept that we feel will travel to any market and give our franchisee the greatest opportunity for success,” added Drury. About Bojangles’Founded 1977 in Charlotte, North Carolina, Bojangles’ Restaurants, Inc. continues to serve only the highest quality and most flavorful food to its loyal customers. The breakfast menu offers items such as Cajun fillets, seasoned sausage or steak, country ham, eggs and cheese. With a core menu featuring Cajun-style chicken, fresh buttermilk biscuits and fixin’s such as Bojangles’ Dirty Rice, Bojangles’ Cajun Pintos and seasoned fries, Bojangles’ has cornered the market on taste. First franchised in 1978, Bojangles’ now boasts over 350 total locations with 229 franchised and 124 corporate owned. |
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