Bostonians Sing Their Way to Woodstock
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Boston is One of the First Cities to Unwrap the 'WICH - Ben & Jerry's Newest Ice Cream Sensation! WHO: Boston karaoke kings and queens compete to win the "WICH" Way to Woodstock? Contest. WHAT: Ever been embarrassed when a fellow driver catches you singing aloud to yourself in your car? Well, don't laugh because Bostonians will do just that - belt out their favorite road trip tunes - while sitting behind the wheel of a flashy new convertible. Come down and watch as people grab the open mic for a chance at hitting the open road in the "WICH" Way to Woodstock? contest. What the "WICH" Way to Woodstock? Winner Wins: Everyone who enters or just comes down to watch the contest will be among the first to try the 'WICH, Ben & Jerry's first-ever ice cream cookie sandwich - two soft chewy fudge swirled chocolate chunk cookies filled with rich vanilla fudge chip ice cream. WHERE: WHEN: PHOTO OPs: People belting out classic road trip tunes from a convertible. People lining up to be among the first to sink their teeth into a new ice cream sensation. WHY: The road trip is the anticipated travel trend for summer 2003 due to an expected increase in domestic travel and decrease in airline travel. July is National Ice Cream month. Click Here For More Information On The Ben & Jerry's Ice Cream Franchise Source: Ben & Jerry's |
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