Steve Snyder, a Moe's Southwest Grill franchisee, is pioneering the mall space in Atlanta where there are currently 40-plus Moe's Southwest Grills. In recent months, Moe's has made its way to office locations with a smaller version of its traditional 2,400 square foot store design. Its Colony Square and CNN locations mark the beginning of its successful growth in alternative locations.

"We go where the Moe's customer goes," explains Matt Andrew, Vice President of Finance, Moe's Southwest Grill. "That includes corporate office parks, affluent malls and eventually places of transportation such as airports and college campuses. We have carefully tested the college environment from a distance, but anticipate a movement towards on campus locations. The Moe's brand really resonates with the college student."

By the close of 2004, Moe's expects to have opened more than 100 new stores, a faster pace than anyone in the category as well as having more than 750 franchises signed. Collectively Raving Brands sees itself as an 850-store concept at this moment with plans to hit 2000 by 2008.

"Having been a Johnny Rockets franchisee for 13 years, I am excited about the long-term potential of Moe's in a mall environment," explains Steve Snyder. "We have seen its success in a standalone and strip mall environment, but I think it's one of the few concepts in the marketplace that will truly thrive here because consumers get a quality product, made their way, fast and affordable. That's not always an option in a mall-based eatery."

In addition to its Hot Concepts recognition, Moe's made its debut in this year's Restaurants and Institutions' Top 400 Chains List by rocketing to 322 as well as sporting the number three ranking in overall percentage of sales growth and number two ranking in overall percentage of unit growth across all brands in the entire industry.

About Moe's Southwest Grill

Moe's Southwest Grill offers fun, fresh southwest cuisine with a healthy twist. The Atlanta-based company was founded by Martin Sprock in December 2000 and currently has 168 restaurants in operation - and an additional 750 more franchise units scheduled for 38 states. Moe's Southwest Grill is part of Raving Brands, which also franchises Mama Fu's Asian House, Planet Smoothie, PJ's Coffee and soon-to-open Doc Green's Gourmet Salads.

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