Duplicating Achievements

E.V. businessman finds challenge in helping more franchisees find prosperity

Bob Palmer is a longtime businessman in the East Valley who has developed a niche for his entrepreneurial acumen.

    Over the past three decades, Palmer has specialized in franchise operations and founded the Grease Monkey chain of 10-minute lube stations in the late 1970s.

    Since selling his ownership in that operation, Palmer has run several other franchise operations, including USA Fast Lube Systems and the New York Burrito Gourmet Wraps chain as well as helping many others.

    His latest venture is the New York NY Fresh Deli franchise, which features gourmet sandwiches, hot New York Style sus, fresh made salads, grilled Panini sandwiches, specialty wrap sandwiches and in some stores morning items and coffees including espresso, cappuccino and other beverages.

    "I’m most known as a high volume franchise guy," Palmer said. "That’s my claim to fame."

    Palmer and partner Clyde Culp III bought the New York Subs franchise company in August of 2002 and, over the past 21 months, have increased its presence from just two outlets to 81 open or planned franchise locations in the United States and the Middle East.

    Within the next 45 days an additional seven fresh deli restaurants will open, including outlets in Chandler and Peoria, Arizona as well as Wisconsin, Alabama and New Jersey. That’s in addition to an existing restaurant at the intersection of Ray and Dobson roads in Chandler, he said. "Our goal is to open a total of 10 here in the Valley," Palmer said.

    While Palmer has enjoyed success, he was pleased when the New York Burrito Gourmet Wraps chain, which was the largest and fastest growing from its start until McDonald’s got in the game, was sold in July of 2002. “Along with that particular transaction, we also sold our then public company Uptown Restaurant Group, Inc. and subsidiaries Fasta Pasta in Scottsdale, and One Potato Two Franchising. From this transaction we then bought back the New York Subs operation”.

    While he realizes that "some ideas just don’t work", Palmer said he’s a "firm believer that businesses don’t fail, people fail."

    Palmer said being a franchiser is a tough business, and is not for everyone. “The recruiting of new franchisees takes up only about 10 to 15 percent of your time, the other 85 to 90 percent is providing training programs and ongoing support for the franchise operators. Naturally we want them all to have every chance for success”.

    "Our job is to help support you and gain success. The real test is all the background. The setup. We spend more time and energy into making this thing work than trying to recruit and sell it," Palmer said.

    Over his career, Palmer said he’s learned to ignore the negatives and focus on his goals. "There’s a thousand reasons between now and 21 months ago why we should have failed. You have to ignore that," he said. Palmer said he and his franchisees have been lucky enough to enjoy successes over the years, but acknowledged that success can pose its own challenges. “Some people just aren’t ready for success, handling personal success can be hard work too”.

Bob Palmer    Age: 64     Business: New York NY Fresh Deli
Family: Married to wife, Karene, for 36 years; five adult children, one grandchild
Success philosophy: Focus on your goals and ignore the negatives.

Click Here for more Information on the New York Fresh Deli Franchise Opportunity

Source: East Valley Tribune

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