Mark Johnson will now serve as Vice-President of Marketing, having served as Vice-President of Sales for 3 years at the EmbroidMe Corporate Office. Mark Johnson came to EmbroidMe having run his own embroidery company for close to 7 years. Howard Greenfield, former Regional Vice-President of Midwest, will now serve as Vice-President of Sales. "Both Johnson and Greenfield have more than 25 years of sales and marketing experience and the strategic decision to re-align their roles will strengthen our company tremendously," says Ray Titus -owner and founder of EmbroidMe.

In Johnson's new position, his primary role includes establishing new vendor relationships and assisting and supporting existing and new EmbroidMe franchise owners in ensuring their success. Greenfield ‘s primarily role will to guide the 10 regional sales offices to continued success with the goal of reaching 250 stores by the end of 2004.