PEORIA, IL - Recognizing the void for indoor tanning services tailored towards the professional lifestyle and the great success of the Chicago land salons, Executive Tans, a dominant force in the $7 billion indoor tanning industry, opens its first Corporate location in Peoria.

As a part of Executive Tans' corporate salon program, it has opened the first of its corporate salons, located at 1119 W. Glen Avenue in Peoria and hired Audra Newfedur to run it. In purchasing the already-existent salon, Executive Tans has converted it to fit with the other Executive Tans salons.

  "Unlike many of the existing salons, we specialize in tanning only. Our facility, with state of the art equipment, exceptional cleanliness and genuine service are just a few things that Peoria residents can expect from our salon. We like to look at our facility as a sophisticated refuge for anybody who likes to treat themselves well," said Neufedur.

Neufedur, who was brought up through the ranks of the beauty industry by assisting her mother run her own salon as a child, has worked for several salons in the area. However, none were as impressive to her as Executive Tans has been.

"I was drawn to Executive Tans as a career opportunity, rather than a job," Neufedur said. The franchises have shown incredible success and I was anxious to add another successful salon to the books."

If it's true that consumers place a high priority on image and status, then Executive Tans is playing right into their game with an upscale branding approach. Its name and logo intentionally imply the professional, slightly sophisticated image that the chain strives to obtain - and it is working.

Executive Tans is poised for explosive growth throughout the United States, projecting 300 franchises by 2006. Currently, Executive Tans averages a new salon opening every six days and projects $22 to $25 million in gross revenues system wide for next year.

About Executive Tans

Established in 1991 in Colorado, Executive Tans is a dominant force in the $7 billion indoor tanning industry, with 70 open locations in 21 markets throughout the United States and an additional 35 in development. Ranked as the number one franchise by Entrepreneur Magazine in the indoor tanning category, and 172 out of the nation's leading 500 franchises, Executive Tans attracts men and women, alike, with a professional, upscale mindset. The fast-growing franchise has tripled its units in the past two years and boosted total sales from about $1 million in 2000 to more than $10 million in 2002.

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Source: Executive Tans