The Fire Roasted Bowl will be available across the nation by mid-October. The suggested retail price is $5.99.

“The Fire Roasted Bowl combines fresh, fire-roasted vegetables with traditional ingredients and La Salsa's proprietary sauces in an entrée full of flavor and texture. It’s quite different from the rice, bean and protein bowls consumers have grown accustomed to,” said Mike Liby, La Salsa’s president and COO. “The Fire Roasted Bowl is the latest effort in our campaign to introduce new and innovative flavors reminiscent of Mexico to our menu. The bold flavors of this delicious dish will surely ‘heat up’ the taste buds of our guests.”