WILBRAHAM, MASSACHUSETTS - April 18, 2005 - - Friendly's Restaurants Franchise, Inc., a subsidiary of Friendly Ice Cream Corporation (Friendly's) of Wilbraham, Massachusetts, today announced an agreement that will further expand the largest franchisee in the Friendly's system.  Under the development agreement with brothers Laurence and Dennis Kessler, Kessler Buffalo, LLC will develop three new Friendly's Restaurants in the Buffalo area by September 2007. The first will open by February of 2006.

The Kesslers have been Friendly's franchisees since January 2000 and Kessler Family, LLC currently operates 41 Friendly's Restaurants in upstate New York, concentrated in the Rochester-Syracuse area.

The announcement is part of a continued franchise expansion strategy by Friendly's, which has announced similar development agreements for 35 restaurants over the last 12 months. Each restaurant means jobs, tax revenues, and other economic benefits for the local community.

"Friendly's has been a big winner for our family, our employees, and the thousands of people that we serve. This is a brand that enjoys tremendous customer loyalty, and we are very pleased to be expanding our partnership with Friendly's by opening three new Friendly's Restaurants in greater Buffalo," said Managing Owner, Laurence Kessler.

Source Friendly's Restaurant Franchise