"We are excited with our decision to hire Blue Sky. This is an Atlanta firm that is very familiar with our concept and understands our focused drive and growth strategy," said Martin Sprock, founder and chief of parent company Raving Brands. "We chose the team for its smart, cutting edge ideas, and we are eager to see the impact of our initial national marketing."

Blue Sky is an independent, full-service advertising agency committed to growing brands through smart creative work. The 10-year-old firm was selected among four advertising agencies to develop a comprehensive brand platform, a 2005 advertising campaign and the development of ongoing franchisee marketing materials.

"We are proud to be linked to Moe's, a brand that is growing at an exceptional pace," said Rob Farinella, president of Blue Sky. "Our plan is to leverage that brand awareness and catapult it on a national scale within the context of its irreverent personality."

About Moe's Southwest Grill

Moe's Southwest Grill offers fun, fresh, southwest cuisine with a healthy twist. The Atlanta-based company was founded by Martin Sprock in December 2000 and currently has 168 restaurants in operation and an additional 800 more franchise units scheduled for 38 states. Greeted with a trademark "Welcome to Moe's" cheer that sets the tone for a lighthearted experience in each store, Moe's is part of Raving Brands which also franchises Mama Fu's, Planet Smoothie, PJ's Coffee and soon to open, Doc Green's Gourmet Salads. This year Moe's has recorded a number of distinctions throughout the industry as well as within the Atlanta market which is home to some of the largest, longest-standing restaurant companies in the country. For more information, visit the company's web site at www.moes.com.

About Blue Sky

Blue Sky is an independent, full-service advertising agency committed to growing brands through smart creative work. Established in 1994, Blue Sky started with the simple idea that an agency is only as valuable as the ideas it has to offer. Blue Sky represents a recognizable and diversified client roster that includes CNN, National Geographic, The Atlanta Braves, the Atlanta Hawks, the Atlanta Thrashers and Moe's Southwest Grill to name a few. Blue Sky is located at Historic Puritan Mill on Atlanta's Westside.

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