Peter Brown, President and CEO of OBFC, said, "Obee's began 2004 as a privately held company and ended the year as a publicly traded company. Our organization underwent numerous vital enhancements and important additions in 2004. I believe Obee's is ready to become a real contender in the fast-food franchising arena."

Noted 2004 events included:

1. Obee's was acquired by Ultimate Franchise Systems, Inc.

2. Peter Brown appointed President and Chief Operating Officer (Listen to Peter's first interview at http://www.smallcapvoice.com/obfc/index.html)

3. OBFC signed five (5) new Master Development Agreement(s) or Multi-Unit Agreement(s) for the areas of: S. Florida, Chicago, Illinois, N. California, Hawaii and Hidalgo County, Texas.

4. OBFC opened twenty-two (22) new restaurants in 2004

5. OBFC began trading publicly on November 30, 2004

obees(R) soups salads & subs is a fast-casual, deli-style restaurant featuring nutritious soups, salads and subs with an emphasis on fresh-sliced meats and cheeses. There are currently over 100 Obee's locations open or in various development stages around the United States. Obee's Franchise Systems Inc. has commitments to open an additional 1,300 stores over the next ten years.

Ultimate Franchise Systems, Inc. (OTC Bulletin Board: UFSY - News) currently has investments in approximately 603 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI - News), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG - News), Flamers Hamburgers, Westshore Pizza, Obee's (OTC Pink Sheets: OBFC - News), Mountain Mike's Pizza, New York Burrito, Juicy Lucy's Hamburgers, FransAction, Inc. (OTC Pink Sheets: FCTN - News) and Beverly Hills Weight Loss (OTC Bulletin Board: BHWW - News).

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies.