Port City Java Announces 17%+ Increase in Same Store Sales
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Port City JavaŽ announces that it's January 2005 same store corporate cafe sales increased by more than 17% versus January of the prior year. Management attributes these strong top line results to increased Brand awareness and acceptance, which has been strengthened through product and service enhancement programs. Port City JavaŽ COO Don Reynolds indicates "the company rolled out a new specialty espresso based beverage for the winter - the Blackberry Viennese, which has experienced tremendous customer acceptance". The company supported the beverage introduction with strong point of sale materials and employee suggestive selling. Additionally, the company featured the drink on its web page for the initial 30 days of the roll out. The company has also enhanced its coffee procurement process and expanded it's variety of offerings. In October of 2004 Katie Downey joined Port City JavaŽ as its Green Bean Specialist. By having an experienced individual concentrate solely on green been quality and supply, the company has significantly enhanced its quality control processes. TRAINING INFRASTRUCTURE/DOMESTIC CAFE GROWTH: Director of Training Vicki Kenyon has initiated several new programs, namely "Q-Bits", a cafe level quality control system. The "Q-Bits" program enforces the company's high standards throughout the Port City JavaŽ cafe network. Port City JavaŽ continues to build its support systems and infrastructure as the roster of cafes continues to grow. Domestic cafes open and under development, currently stand at 108 units. About the Port City JavaŽ Brand. Port City JavaŽ is located in Wilmington, NC. The company opened its first cafe in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City JavaŽ has created a specific identity by creating an "all day approach" to sales, through its cafe environment. For additional information regarding Port City JavaŽ, |
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