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L.A. TAN- A TANNING PHENOMENON Where does L.A. Tan stand today after embarking in the field of indoor tanning three years ago? This answer can be found in some of the points listed below:
· L.A. Tan has over 140 locations · L.A. Tan is the fastest growing tanning salon chain in the U.S. · L.A. Tan has been the most successful tanning salon chain in U.S · L.A. Tan has invested over 30 million dollars in the tanning industry · L.A. Tan has initiated a unique franchising model · L.A. Tan has an extensive marketing and advertising program
GROWTH The reason for this terrific escalation is based on the dynamic management team of the company. Not losing the focus from the customer, the company plans and coordinates each new development. Today, L.A. Tan has established such credibility in the market that both the franchisee and landlords want to be a part of this phenomenon. L.A. Tan under the leadership of Nick Patel believes in building long-term relationships with clients. Reputed Vendors of the industry are working with the company to provide better equipment and accessories in order to serve the customers well.
L.A. Tan believes in providing the best service to its customers, and therefore, spends time and effort to train their employees. Each employee is a certified skin care specialist and provides complete skin care consultations with customized packages to the customers. Contrary from smaller tanning salons, L.A. Tan salons provide up to five levels of tanning. Every salon carries specially selected, top of the line lotions to help its customers receive a deeper, faster, and longerlasting tan. Skin care professionals guide the customers in selecting the best combination of lotion and tanning levels to suit their personal needs. The overall experience that a customer gets at L.A. Tan is something far beyond the imagination! L.A. Tan hopes to be a one-stop-shop for their customers’ skin care needs. The company’s entry in spa and strategic alliances with its vendors has put L.A. Tan far ahead of its competitors.
CEO- HIS VISION This avant-garde growth has captivated the entire business community. Nick Patel, the CEO says; “It is management by walking around principle which we preach and practice. We have also developed a unique model for franchising which has further augmented our explosive growth. We believe in 4 C’s- Coordination, Control, Cooperation, and Commitment. We want everybody to be a part of the success formula.
Nick, a great entrepreneur, with experience of more than twenty years in the retail business, has successfully developed and established in Chicago a chain of fifty video stores. He established the chain when there were already established players like Blockbuster, Hollywood Video, and Family Video. In a brief period, he was able to grab a huge market share from his competitors. He has employed similar principles and experience from the video industry to build the fastest growing tanning chain in history. Nick further says; “our explosive growth and success can be attributed to our dedication, hard work, and commitment towards customer service. Throughout my career, I have always emphasized hard work, honesty, dedication, loyalty, patience, humbleness and long-term relationships with our clients.”
HISTORY OF L.A. TAN
L.A. Tan entered the tanning industry in late 2001. The corporation acquired L.A. Tan, a well-known trade name in the Chicago-land tanning industry. Today, L.A. Tan has over 100 salons in Illinois, Indiana, Ohio, Missouri, and Michigan. In the coming months,
L.A. Tan will expand further and reach new markets by including Wisconsin, North Carolina, Georgia, New York, New Jersey, Arizona, and Maryland. “We do not want hundreds of stores, we want thousands of stores. The industry is moving towards consolidation and there will be only a couple of major players left in the market.” Added Nick.
INDUSTRY/ BUSINESS AVERAGE Typically, new tanning salons average 50-60 tanning sessions per day, but L.A. Tan salons average 125-150 sessions per day. This is phenomenal progress, keeping in mind that when L.A. Tan entered the Chicago market, it had to face stiff competition from companies such as; Executive Tan, Palm Beach, and Ultimate Exposure. These companies had 20-30 bed salons and over 10-15 years experience in the tanning business. The impact of L.A. Tan has been so powerful that even the established players like Executive Tan are feeling the heat and they have packed up, changed their management, or sold their salons to a new franchisee.
L.A. TAN- CORPORATE To manage the rapid growth, L.A. Tan’s management has purchased a new corporate facility in order to provide better services to its franchisees. The company has incorporated the technological developments in its operations. Now, all the salons are connected to the corporate office and there is a real time data exchange. The management can now look at the real numbers and can help by intervening when necessary, in order to provide better services to its customers and also to help the franchisees faster. L.A. Tan also envisions establishing and running it’s own distribution company. This in itself explains the rapid growth that L.A. Tan is experiencing. What started as a simple entrepreneurial business is now in fact, a highly devolved corporation with in-house staff supporting and overseeing all these operations.
FRANCHISING OPPORTUNITY
L.A. Tan established a successful franchising model for its tanning business. The corporate management team, the brand name and the guidance of its CEO, Nick, gives each franchisee all the tools that are needed to bring success to their business. The sky is the limit! L.A. Tan offers an exciting and profitable business opportunity for those who want to become business owners or for those who are just looking for additional sources of income. Its plan is designed to be an “absentee owner” business model. This means, that instead of spending all of their time in the salon helping customers and performing labor duties, the franchisees will have more free time to explore more enjoyable interests. The goal of the company is that all the franchisees should have an enjoyable, profitable, and exciting entrepreneurial venture.
As a franchisee, your salon will receive the following benefits:
Real estate support Site selection assistance Negotiations on behalf of the franchisee. (Thus, leveraging the brand name in order to get better rates) Provide you with top of the line equipment, lotions at a reduced cost, creating savings of over $100,000.00 Advertising and marketing support Comprehensive owner/manager/employee training
AND SO MUCH MORE!
At L.A. Tan, our sights are already set, our goals determined. We have the vision, the knowledge, and expertise. Now, we are offering you the opportunity to join the L.A. Tan family and experience tremendous professional growth. Be a part of this dream! |