Pink Lady women-only private hire franchise launched

The UK’s first women-only private hire franchise, Pink Ladies has chosen Renault’s Kangoo for its fleet of vehicles, in bright pink. Pink Ladies launched with 14 Kangoos, complete with pink leather trim throughout, in Warrington, with the first franchise going live this coming October in St Helens. More franchises are promised across the UK during 2006, with each starting with at least six pink Kangoos.

The vehicles will be driven by women, for women and Pink Ladies operates as an exclusive members-only private hire service, only accepting female passengers. The service is the brainchild of Tina Dutton and Andrea Winders, who came up with the idea following a conversation with her daughter who expressed how much she disliked being the last one in a taxi on the way home as well as publicity over attacks on female passengers using some unlicensed taxi cabs.

Women pay £1 to join Pink Ladies (with 10% of membership profits going towards Breast Cancer Care) and become eligible to book a car.

Source: Auto Industry News

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