Jim Sullivan has been promoted to vice president, franchising.  He will be responsible for franchise operations and sales, franchise and company development as well as franchise and real estate services.  Sullivan has been part of Friendly’s franchising team since 2003, most recently serving as vice president, franchise and real estate development.

Gus DiGiovanni has been promoted to vice president, company operations. DiGiovanni previously served as division vice president, company restaurant operations and has been instrumental in achieving strong performance by Friendly’s company restaurants.  He will build on that momentum by focusing on successful execution of brand initiatives by these restaurants.

“I am confident that this new organization will provide the leadership and resources that Friendly’s and our franchisees need for continued success,” said Ken Green, senior vice president, operations. “Going into 2007, we have in place the strategic direction, new leadership and key initiatives needed to increase the value of the brand and drive sales and profits.”

Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 510 company and franchised restaurants throughout the Northeast.

The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.