MARIETTA, Ga., Dec. 4, 2003 - "Our new gift card offers customers the convenience of treating themselves - or someone else - to the Buffalo's experience, with one quick and easy payment method," said Ray Cabana, president and chief executive officer of Buffalo's Franchise Concepts Inc., franchisor of the popular Southwest-inspired eatery.

Cabana added that the card can be used for many occasions such as holidays, birthdays, anniversaries, graduations, get-well wishes, good grades, appreciations, church functions and incentives.  The cards are also reusable and customers can increase the dollar amounts whenever they choose.

With a slogan of "Good To Give, Good To Get," the gift cards are receiving marketing support through banners, posters and table toppers and 30 outdoor posterboards appearing throughout the metro-Atlanta area in December.  Buffalo's partnered with Dallas-based Paymentech, one of the largest payment processor companies in the United States, to develop the custom cards which feature a backdrop of Arches National Park in Utah.

Buffalo's Southwest Cafe offers an award-winning menu that includes its world-famous Buffalo-style chicken wings in several taste varieties. Other favorites -- all cooked-to-order -- include steaks, ribs, fajitas, chili, quesadillas, wraps, burgers and a variety of appetizers.  The menu also has homemade soups, salads, sandwiches and desserts. 

Each restaurant helps tell the story of the Old Southwest while providing a unique dining experience.  With wooden floors and distressed metal ceilings,
the restaurants also feature antiques, artifacts, western memorabilia and hundreds of period photographs lining rustic wooden walls.  High-back booths, the primary seating, each sport a different theme such as gunslingers, outlaw posters, Indians, lawmen and railroads.

Founded in 1985, Buffalo's Southwest Cafe has approximately 50 restaurants in Georgia, Alabama, Florida, Indiana, Michigan, Missouri, North Carolina, South Carolina, Ohio and Puerto Rico, with new units under construction.  The company is based in Marietta, Ga. 

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