Artuzzi’s Italian Kitchen Launches New Franchise Opportunity Unlike Any Other
| News - Italian Fast Food | |
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Don’t be fooled by the fine Italian fare, reservations and a jacket are not required at Artuzzi’s Italian Kitchen. Expect traditional high quality food…minus the checkered table cloth and the expensive check. Veteran restaurateurs, Rob Caswick and Jeff Newsham along with partner Dave Pazienza, have launched a new contemporary Italian franchise concept with a promising future into the $140 billion U.S. Quick-Serve Restaurant market. With an open-style theatre kitchen, a kids menu, and innovative dishes, Artuzzi’s offers restaurant-goers an experience with a twist that others said couldn’t be done. In 2005, the dynamic trio opened their first Artuzzi’s Italian Kitchen in Roswell, Georgia. Now, with two successful corporate locations operating and four units open or under “We have a passion for great Italian food and creating an experience that shows the customer we have pulled out all the stops for them. Someone who appreciates good Italian food is reluctant to try a fast-casual outlet, but once they try Artuzzi’s, it’s hard for them not to get hooked,” said Rob Caswick, co-founder of Artuzzi’s Italian Kitchen and the owner of five successful Atlanta area restaurant start-ups, along with his partner and co-founder, Jeff Newsham. Co-founder Dave Pazienza adds to the mix his 30 years of experience in restaurant operations including Boston Market and TGI Fridays.Up for a challenge, the three were told fine Italian dining in a quick-service atmosphere was not possible. After all, Italian was either served at a fine-dining restaurant where entrées ranged in price from $10-15 a plate, or they were fast food and everything came out of a can. But with fervor for quality food and a place where families could feel comfortable, Artuzzi’s Italian Kitchen fills that niche. It combines the freshness and creativity of traditional full-service Italian restaurants with the faster service of a quick casual concept, but at a price point somewhere between the two. At Artuzzi’s Italian Kitchen, customers can expect to get their food in five to eight minutes and pay between $5-8 for an entrée. “With low franchise fees and a popular fast-casual segment that very few have yet to master, this is the perfect time to invest in the Artuzzi’s franchise opportunity,” Caswick said. “Italian has always been a favorite in the American culture. Now we’ve taken that love affair and put a little spin on it to make the fine dining Italian experience accessible to everyone.” See What’s Cookin’At Artuzzi’s, an open kitchen not only provides entertainment for the entire family but reinforces the restaurant’s “fresh, made-to-order” philosophy. In a comfortable atmosphere, customers can watch the flames cook their food to perfection as it’s tossed in a pan and prepared fresh in the kitchen. Artuzzi’s menu focuses on the key Italian staples and making them the best. A corporate chef and graduate of Johnson and Wales spent eight months with the founders preparing an enticing menu with sauces and combinations customers won’t find anywhere else. The innovative menu includes fresh pasta, made-from-scratch sauces, individual gourmet oval pizzas, toasted Ciabatta bread sandwiches and chopped salads, cooked with only the finest, fresh ingredients including fresh herbs.Emphasizing Artuzzi’s made-to-order menu, if customers don’t see what they want on the menu, they can choose from a combination of 11 different styles of pasta and eight sauces, and can even create their own pizza. Artuzzi’s also offers a children’s menu that includes corkscrew pasta with a choice of marinara, alfredo or a butter sauce, cheese pizza, or chicken nuggets and chips. Catering is available. Live Well. Laugh Often. Love Much.An Artuzzi’s staple, this Italian proverb defines the culture behind the concept from the menu and ingredients to construction and décor. Housed within 2,600-3,200 square feet and filled with “We want families to feel like they can come, eat here and enjoy a great meal without worrying about their kids making a mess,” Caswick said. “We are as close to a full service restaurant as you can get while staying fast-casual,” said Caswick, noting that Artuzzi’s has runners that bring the food to the table, friendly employees who greet customers as they walk in, and chefs who will make the food-to-order. A Slice of OpportunityThe brand was developed with franchising in mind. Now growing rapidly throughout the Southeast, Artuzzi’s offers a unique opportunity for entrepreneurs that are bright, creative, and energetic. With a universal appeal, the concept is successful in any type of community ranging from an urban downtown setting to a suburban strip mall. Artuzzi’s is an ideal choice for business owners looking to open a franchise with a low start-up fee. The initial start-up capital ranges from $281,500 to $375,500 and that includes a franchise fee of $25,000. The fee covers initial and ongoing support, assistance and training for efficient operation of the store as well as marketing materials and field support. Restaurant experience is helpful; however, many investor franchisees hire an experienced restaurant team to operate the units.The core members of the Artuzzi’s development team are also the founding partners who concentrate on certain areas of expertise and provide complete training to help franchisees run their individual locations. As prior franchisees and managers themselves, they understand the growing pains involved with setting up a new business and want to provide the best support possible. “As a small focused group, with ownership in the company, it enables us to be flexible, responsive, and consistent in everything we do,” Caswick said.Franchisees are also encouraged to get involved in the community and give back. Artuzzi’s franchisees have worked as corporate sponsors for local groups such as schools, athletic teams, churches, and charities. They have also offered to host fundraising events at their restaurants or provided coupons as incentive programs. “We plan to be the next hot concept in Italian fast casual dining that will keep the consumers and entrepreneurs coming back for more,” Caswick said. About Artuzzi’s Italian KitchenArtuzzi’s Italian Kitchen started in 2005 offers a unique twist to your Italian favorites, where the finest, freshest ingredients are prepared-to-order each and every day in a vibrant, fast paced environment. With a menu that ranges from pasta, sandwiches, and chopped salads to individual pizzas and daily specials, Artuzzi’s is like no other fast Italian concept. To add to the ambiance, Artuzzi’s operates with an open theatre-style kitchen so every fresh step can be viewed by the customers. Currently, there are four units open with three more in development and 25 stores projected to open by 2008. |
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development, Caswick has announced they are offering franchise opportunities around the country. Initial plans call for 25 stores over the next three years. 
vibrant maple wood tables combined with metal chairs and Old World Italian posters printed on a brushed aluminum background, the interior design creates a hip yet family-friendly ambiance. The music mixes it up a bit with Frank Sinatra and the Rat Pack playing in the background. All of this helps to create an eclectic ambiance, with a little pizzazz.Information Request Form
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