.  “Food quality is just a part of the reason I ask Bar-B-Cutie® to take care of my employees,” states Rick Jones of TW. Frierson, a loyal Bar-B-Cutieâ catering customer.  “My guys want good food and they want it on time.  Bar-B-Cutieâ consistently delivers!”  finishes Jones.

Bar-B-Cutie’s catering business has skyrocketed over the past year.  Their aggressive marketing campaign seems to have paid off.  Their campaign is multifaceted and include:  direct mail coupons, billboard ads, email specials, new catering menu, updated stores, freshly enhanced internet sight and involvement in the community.   Direct mail coupon listings lead Bar-B-Cutie’sâ advertising dollars.  These coupon ads primarily capture the coupon audience’s attention by enticing eat-in and take-out promotions, and also feature a clipart football with  the irresistible headlines “Tailgate with the Cutie”.  Billboard ads compete for their spot as second on Bar-B-Cutie’s® advertising budget.  “We can’t argue with what repetitious advertising does for our catering sales.  Billboards, placed at strategic, high-traffic areas repeatedly stamp our name in the minds of multitudes of potential catering customers,” remarks Brett McFarland, COO of Bar-B-Cutie Franchise LLC.

Radio spots have also played a significant role in the marketing effort.  Radio personalities have zoned in on reawakening the famous “Get Your Booty to Bar-B-Cutieâ” while sanctioning their catering services by selecting Bar-B-Cutieâ to cater recent promotional events.  Airtime has definitely worked for Bar-B-Cutie Restaurantâ.  “I heard ‘Get Your Bootie to Bar-B-Cutieâ’ while getting ready for work one morning and couldn’t get that crazy phrase out of my head all day,” tells Ellan Roberts of Nashville, Tn.  “It’s a phrase that stays with you and makes you hungry for Baby-Back Ribs and Bar-B-Que,” says Roberts.

Bar-B-Cutie’sâ enhanced; user-friendly Internet sight as well as its brand new email campaign has also prompted an increase in catering sales.   Within hours following the order, a representative from Bar-B-Cutieâ calls the customer back to confirm the order.  The email campaign is just as simple.  When a customer calls in to place a catering order, they are given the option to enjoy monthly catering specials via email.  “Almost every customer wants to participate,” remarks Gwen Getz Bar-B-Cutie’sâ Catering Director.  The monthly specials are released and sent out between the 1^st and 5^th of each month.  Catering customers who choose to participate can order the special as many times as they would like throughout the month.

Bar-B-Cutie’sâ generous donations to the community and their participation in local events also impact their catering business.  In October Bar-B-Cutie will be participating and serving in a local golf tournament.  In November, Bar-B-Cutieâ will be showing its gratitude to 1500 soldiers from Fort Campbell, Ky. for serving our country by donating lunch at a big recognition celebration and citywide parade hosted by the City of Brentwood,TN.

Future marketing plans call for a brand new all color catering menu which will unveil other catchy Bar-B-Cutieâ slogans, fun fonts, and mouth watering pictures of juicy Baby-Back Ribs and freshly cooked Bar-B-Que.  Also, drawings have been approved which will enhance our most popular catering origination spot for celebs, our Donelson/airport restaurant.  The plans will make our Donelson/airport restaurant kitchen more “catering friendly” as well as give it a much needed “face lift”.  With a location less than a mile from the Nashville International Airport, Bar-B-Cutieâ is a no brainer for incoming passengers who are hungry for local food.  Bon Jovi and Bill Clinton were Donelson’s most recent celeb diners.

“Catering is like a marriage. If you take time to listen, always there when needed  and keep the best interest at heart, your catering business will quickly grow.  Too many businesses in today’s catering market forget these customer relation rules.  We’re not only expanding our catering business, we’re expanding our customer base.  We want each and every customer who eats at Bar-B-Cutieâ, whether through eat-in, take-out or catering to experience Bar-B-Cutie’sâ mission.  ‘To Provide Our Customers With An Experience That Exceeds Their Expectations and Reflects The Value We Place On Their Business’,” state Ronnie McFarland, Bar-B-Cutie’sâ president.