In honor of Lonshein’s life and his successful career as a SIGN*A*RAMA franchisee, the SIGN*A*RAMA corporate headquarters, has agreed to make a yearly donation to the Humane Society of the United States, a foundation which Lonshein personally favored.

SIGN*A*RAMA president, Ray Titus speaks fondly of Lonshein, "Eric was a wonderful, caring person. Many know him as a passionate franchisee whose competitive nature won him our coveted MVP award many times. But, some may not realize that he was just as passionate about the causes, such as animals’ rights, that meant so much to him. Naming our MVP award after Eric seems natural because of the continued success he had within our organization. Donating to the Humane Society on his behalf is just a small way in which we can honor his memory and the joy he brought to our lives."