New TV campaign for Famous Dave’s of America

Press Releases - Food and Restaurant Franchises

BBDO Minneapolis launches a new TV campaign for Famous Dave’s of America this week, featuring authentic blues band, Texas Slim and the Love Machine, and directed by Grammy-nominated director, Danny Clinch. This campaign conveys the authenticity of Famous Dave’s Legendary Pit Barbeque™, by celebrating the natural marriage of BBQ and blues. “Authentic BBQ and upbeat blues is part of our heritage and we sought to find a band that could capture the energy of the Famous Dave’s experience,” explains Lane Schmiesing, Vice President of Marketing at Famous Dave’s. “We knew Slim was the guy the minute we heard him play.”

Two spots, “Taste It” and “Lookin,’” open with Texas Slim jamming on his guitar to hard-driving blues lyrics that nod to Dave’s expertise in BBQ. In other spots, Slim’s music provides the backdrop for match cuts comparing the craftsmanship of Famous Dave’s food preparation to the musicians’ actions on their instruments. (See attached for campaign credits).

“Having seen Danny’s Grammy-nominated Bruce Springsteen video, we knew that he could harness Texas Slim’s passion for blues and balance it with the passion that is so representative of Famous Dave’s”, added Mark Andeer, BBDO VP, Group Creative Director.

“Danny shoots musicians in a way that is raw and honest…in keeping with Famous Dave’s “Real honest Barbeque.” The campaign breaks this week in a number of company and franchise markets. It is currently being adapted for radio and a second round of TV production in this same within this campaign will take place later this spring.

BBDO Minneapolis, which has serviced national and regional marketers since 1930, is part of BBDO Worldwide, the third largest global agency network. Its clients include Famous Dave’s of America, an array of Hormel Foods brands (including Hormel Chili, SPAM, Chi-Chi’s Salsa, Dinty Moore Stew), Fiserv, Allsteel, RBC Dain Rauscher, William Mitchell College of Law, Como Zoo and Conservatory and the North Central Division of the American Red Cross.

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New TV campaign for Famous Dave’s of America

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