HAIRCOLORXPERTS ANNOUNCES MANAGER OF FRANCHISE DEVELOPMENT

Howard Kaplan Joins First Hair Color Salon Franchise Headed for National Expansion. HCX Salons International, LLC, the franchisor of haircolorxperts salons that lead and specialize in hair color today announced the appointment of Howard Kaplan as the company’s new manager of franchise development. Previously Kaplan served as a haircolorxperts development agent for North Carolina, South Carolina and Georgia markets since January 2003.

Fort Lauderdale, Fla. (October 6, 2005) - “haircolorxperts is expanding nationally at a rapid rate and I am thrilled to join the corporate office at this exciting time,” said Kaplan. “As an integral part of the core team, I look forward to contributing to this growth and increasing awareness of the business opportunity haircolorxperts has to offer.”

As manager of franchise development, Kaplan will be responsible for evaluating potential candidates, guiding them through the research process and transitioning new franchisees to the support team once a franchise agreement has been awarded. Kaplan will also be responsible for maintaining a consultative relationship with the franchisee on an on-going basis.

“We are happy to have Howard on board and believe he will be a great asset to the franchise development team,” said Dana Bradley, director of franchise development for haircolorxperts. “His prior experience as a development agent combined with his knowledge of the company and valued insights from the field will truly benefit our growing franchise system.”

Prior to working with haircolorxperts, Kaplan was an executive in the telecommunications and technology industries serving as product manager and regional sales director for Global Crossing, as well as marketing and technology consultant for E-Z Net Inc., both located in Rochester, NY. Kaplan holds a Master of Business Administration degree from the University of Rochester.

About haircolorxperts

Founded in Ft. Lauderdale, FL in 2000, HCX Salons International, LLC is the franchisor for haircolorxperts, salons that lead and specialize in hair color. haircolorxperts offers quality hair color application as well as designer cuts and styles. It was recently ranked #49 in Franchise Times’ 2005 Fast 55, an annual listing of the fastest growing young franchises in the nation and is also a recipient of Salon Today magazine’s Award of Distinction for its store design. Currently, more than 58 locations operate in 18 states, with a projected 500 salons to open by 2010.

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