“We are pleased to offer the discounted gym membership enrollment fee to all Red Hat Society members,” said Bill Helton, president of Contours Express. “Our goal is to help women help themselves by improving their health.”

Red Hat Society founder Sue Ellen Cooper added: “This is a valuable and generous benefit for our members.”

Contours Express has over 325 locations in the U.S. and an additional 150 in other countries. Unlike its competitors, Contours Express utilizes real weight-bearing equipment, which has been proven effective in increasing and maintaining bone density and decreasing the risk of osteoporosis. In 2005, Contours Express was named by Entrepreneur Magazine as one of the top 100 franchises in the world and the 23^rd fastest-growing franchise in the country. INC Magazine ranked Contours Express as the 80^th fastest growing privately owned business in 2005.

The Red Hat Society is a social organization for women 50 and over. Its aim is social interaction, and to encourage fun, silliness, creativity, and friendship in middle age and beyond. Members don red hats and purple clothing when they get together. There are over one million members in 40,000 chapters in the United States.