Lucille Roberts Joins Revlon To Help Prevent Women's Cancers

Lucille Roberts, Fitness for Women, the company that pioneered the women's fitness revolution in 1970 with the opening of the first health club catering exclusively to women's fitness needs, has joined forces with the Revlon Corporation to help combat women's cancers.

New York, NY (April 22, 2005) On April 30, 2005, the eighth annual Revlon Run/Walk for Women will take place in New York City. Here, thousands of cancer survivors will stride alongside their friends and family from Times Square to Central Park's East Meadow to raise awareness and funds for cancer prevention. Proceeds from the event will benefit a variety of health organizations that are leading the fight against women's cancers including the National Women's Cancer Research Alliance [NWCRA], Memorial Sloan-Kettering Cancer Center/Gynecology Service, Columbia University Breast Cancer Screening Partnership, and Gilda's Club New York City.

Lucille Roberts' Silver Sponsorship of this event is further testament of the Roberts family's commitment to women's health. With the full support of her family behind her, Ms. Roberts was a successful entrepreneur and tireless advocate for the betterment of women both within and outside of club walls until her untimely death from cancer in 2003 at age 59. Lucille Roberts' husband, Bob Roberts, and her son, Kirk Roberts, continue to spearhead the company's success and Ms. Roberts' lifelong vision.

"Lucille dedicated her entire professional life to helping women look and feel better. I'm honored to be able to continue her mission. Our work with the Revlon Run/Walk represents her spirit and dedication to helping others overcome life's obstacles," said Kirk Roberts.

A Health Expo will take place at the finish line of Revlon Run/Walk for Women at 97th Street and 5th Ave. Representatives from Lucille Roberts health clubs will be on hand to discuss programs and services offered at their facilities, including the sale of Lucille Roberts/Revlon red wristbands to benefit Revlon's cancer fund while supplies last.

From its humble beginnings at that single location, Lucille Roberts Health Clubs has grown to become a $30 million fitness empire, with more than 50 gyms throughout New York, New Jersey and Pennsylvania and over 450 employees. Earlier this year, the company launched Lucille Roberts Fitness Express, a franchise model that offers a scaled-down version of its large fitness centers, complete with all of the amenities and programs that has made the Lucille Roberts brand of women's-only fitness famous.

For more information about the Revlon Run/Walk for Women, visit www.revlonrunwalk.com. To learn more about Lucille Roberts, contact John Rarrick at 845/358-3920 x16 or visit www.lucillerobertsexpress.com.

 

 

Carolyn Izzo Integrated Communications (CIIC)
John Rarrick
phone: (845) 358-3920 x16

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