The EAC consists of seven franchise owners elected on alternate years and convenes at least four times per year to review advertising materials, marketing strategies, course curricula and training updates and to convey concerns of the TLG franchise owner community to the corporate committee.   Additionally, the EAC members participate in regular conference calls and other planning sessions across the country.
“The level of collaboration we’re able to achieve between franchise owners and the corporate committee through the EAC is just another example of the enormous value we as franchisors put on our owners,” said Bob Bingham, chief executive officer of The Little Gym International.  “The new representatives are the crème de la crème of our owner base, and we’re all very excited to work in tandem with them,” he added.
Furthermore, while many franchise organizations put an emphasis on franchise ownership before making the transition to the head office, every member of TLG’s corporate management either owns or previously owned at least one gym in the system, making them highly attuned to the franchise owners’ perspective.

 

The newly elected members of the Council are:
§            Jeff Freeman, a member of The Little Gym network since October 1993 who independently owns one location in Northwest Bergen County, N.J., and jointly owns two additional locations in Scarsdale and Bedford, NY.  Freeman will open an additional location in Manhattan in the future and will serve a 2-year term;