March 31, 2008 – St. Petersburg, FL – US Franchise News – Home-based franchise, Ident-A-Kid, the nation’s leading franchise in child identification and safety, recently launched a partnership program that’s increasing the company’s community presence and media exposure. Joining forces with both national and local partners, Ident-A-Kid offers many of its franchisees the opportunity for greater community exposure through special promotions and the press these events generate. “Our franchisees can take these brands we’ve partnered with and create more partnerships within their communities,” notes Lonnie Helgerson, President of Ident-A-Kid. “This increase in community involvement and goodwill marketing is definitely a plus for our franchisees.” This home-based franchise company is offering additional training to teach franchisees how to capitalize on partnership opportunities.

This new program falls in line with the company’s commitment to child safety. By partnering with local and national companies, Ident-A-Kid increases its ability to reach parents and enroll families in the nation’s largest child identity program. According to the nonprofit Kidsearch Network, immediate response is key to helping police locate missing and abducted children. The KlaasKids Foundation, whose mission is to stop crimes against children, reports that according to the FBI, law enforcement in the U.S. receive approximately 2,100 missing child calls per day.

Ident-A-Kid fills a very real need by issuing more than 3 million Immediate Response Child Rescue Identification cards a year to parents and guardians throughout the United States and Puerto Rico. Each card contains a child’s photograph, fingerprint and description. Parents keep the card with them at all times. In an emergency, the card supplies law enforcement with crucial information for immediate response. Franchisees, most of whom operate from a home-based business, work with area schools and other community organizations to reach parents and offer them the chance to purchase Ident-A-Kid cards.

National partnerships are creating more opportunities to reach parents. For example, last fall the company partnered with Wal-Mart and Coca Cola for a back-to-school promotion. “Over a period of a few months, we sent our franchisees to 25 different Wal-Mart locations to spend a couple of hours at each store providing parents with our immediate response cards,” says Helgerson. “Coca Cola promoted the campaign and paid for the cards.”

Other corporate partners include Captain D’s Seafood, Chrysler, Liberty Tax Service, Bobby Hamilton Racing, and Express Police Supply. Franchisees who want to learn how to work with local and national partners can soon attend specialized training. In addition, every new franchisee receives thorough training that includes 60 hours of distance learning plus two days of hands-on training and certification.

The all-inclusive franchise fee is $24,900, and for most people this is the entire startup cost required to launch an Ident-A-Kid franchise, especially if it’s a home-based business using existing home office space. The fee covers equipment, supplies, initial inventory, training, and ongoing support. Instead of charging a royalty fee, the company sells supplies and marketing materials to its franchisees at discounted prices.

Ident-A-Kid is in the process of expanding its product line to include an exclusive GPS tracking system for parents to monitor their children online in real-time and receive alerts. Another product under development is a family smart card to be used in combination with a proprietary emergency response information center system. “We are not just a child ID company anymore,” Helgerson stresses. “In every way we’re moving in the direction of a child safety company.”

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Ident-A-Kid stands at the forefront of child safety with the Immediate Response Card and additional safety programs that offer schools and parents a comprehensive approach to abduction prevention and immediate response capabilities. The Ident-A-Kid franchise opportunity offers a known, reputable national brand that has been built over 20 years and offers franchisees a convenient home-based business model with low startup costs. Franchisees benefit from the company’s proven systems, training, national programs, corporate partnerships and ongoing support.

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Staffwriter: Graciela Sholander

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