January 10, 2008 – San Antonio, TX – US Franchise News – More and more adults are turning to therapeutic massage as part of their health & fitness needs, making a massage franchise a popular choice today. Massage Heights is prepared for this unprecedented growth with a plan to reach 1600 units in the next five years. “We just rolled out our national expansion in April of 2007,” says Glenn M. Franson, Vice President of Franchise Development. “Our company has 54 regions to be developed over the next five years. Within the next two weeks we’ll be in sixteen states, and we’re also in negotiations with Canada to develop six regions there.”

According to Massage Heights, consumers spend between $4 and $6 billion dollars in this industry and visit massage therapists 114 million times annually. In fact, the use of massage therapists has doubled since 1997. And according to the U.S. Department of Labor, the demand for licensed massage therapists will increase by 18 to 26% through the year 2014. All signs point to this continuing to be a red-hot industry with plenty of untapped potential.

With Massage Heights’ goal of creating a relaxing spa experience for the customer, this massage franchise is enjoying wide appeal. “We strive for an environment that’s conducive to relaxation, elegant but comfortable,” says Franson. “Clients feel like they’re in a Tuscan spa, complete with candles and soft music. Massage Heights offers a lot of value-added services.”

The company gives franchisees the opportunity to create multiple streams of income through membership tiers and a variety of products and services, including peppermint foot scrub, hot stone massage, aromatherapy, bath and body products, bathrobes, candles, and gift cards. “The customer gets more from our experience,” explains Franson, “and at the same time, the massage therapist generates more income and the franchisee has additional cash flow.” Another bonus is the franchise’s dedication to going green. Every Massage Heights clinic features water efficient restroom features, biodegradable lotions and oils, paper and plastic recycling, and earth-friendly retail products.

Massage Heights takes pride in its emphasis on caring for the health & fitness specialists at each location – the licensed massage therapists, who have the opportunity to generate additional revenue through add-on services. In addition, their workspace is carefully designed for their own comfort and wellbeing, complete with electric lift tables and ergonomic flooring. Therapists receive health benefits with the company.

Franson finds that people from diverse backgrounds are attracted to the massage franchise industry. “Some of our Massage Heights franchisees have owned other franchises,” he notes, “as well as software businesses and a medical supplies business. Others have never owned a business. We have school teachers, massage therapists, financial planners, a lady who’s been a stay-at-home mom for the last decade, and a gentleman who was a postman.” Many appreciate the fact that a Massage Heights franchise is easily expandable to multiple locations. Others like that this is one of the few franchises that can eventually be semi-absentee owned.

Currently the franchise fee is $37,000, which will increase slightly in the near future. Initial investment averages from $185,000 to $300,000 depending on location and number of units, making Massage Heights an attractive option with one of the lowest startup costs of any similar franchise operation. Royalty fee is 5% and national advertising fee is 1%. Training is extensive, focused on leadership and tailored to the unique aspects of running a massage franchise in the popular health & fitness arena.

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Massage Heights is a therapeutic massage franchise offering affordable, quality service in an elegant setting designed to create a relaxing, memorable experience for the client as well as a comfortable workplace for the licensed massage therapist. Launched in San Antonio, Texas, Massage Heights is poised for continual growth throughout the United States and Canada in the booming health & fitness market. Franchisees receive extensive training prior to opening day plus ongoing education and support. 

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Staffwriter: Graciela Sholander-

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