The new La Salsa Fresh Mexican Grill® will feature a bright, energy filled atmosphere complete with a colorful tiled interior, large menu boards depicting several of the items, an exhibition-styled kitchen so that guests can view their food being prepared, a fresh salsa bar offering eight varieties of the traditional toppings, separate order and pick-up stations to alleviate lines and comfortable seating areas. Alfresco dining also will be available.

"While Mexican food has proven to be a staple in the American diet, La Salsa pioneered the concept of offering fresh, high-quality Mexican food served in a fast-casual atmosphere," remarked Ron Yaeli, president of Bravo IV, LLC, who revealed that the new restaurant will maintain a policy of not using lard, canned ingredients nor microwave ovens to prepare orders. "Modeled after Mexico's lively taquerias, our motto at La Salsa is 'always fresh, always fun.'"

With locations throughout California, Nevada, Arizona, Ohio, Indiana, Colorado, Texas Connecticut and Florida, La Salsa Fresh Mexican Grill is a recognized leader in the ever-burgeoning quick-service Mexican food market. Boasting a menu of traditional Mexican entrees made of high-quality ingredients, La SalsaÕs menu items are noted for being fresh and flavorful. Popular La Salsa menu items include the all-new three-pepper fajita burrito stuffed with grilled chicken or marinated steak, grilled fresh red and green bell peppers, poblano peppers, onions, garlic, rice, cheese and salsa; award-winning Baja-style fish tacos filled with grilled Mahi Mahi, cabbage, cheese, tangy Baja sauce and a squeeze of lime; and the Los Cabos shrimp burrito featuring grilled Tiger shrimp, Sonora sauce, grilled onions, rice, cheese, cabbage, crema and avocado. Fresh salsa bar offerings include such varieties as Mexicana, Buena, habanero, mango and avocado. Menu items range in price from $2.85 to $6.95 and La Salsa offers a children's menu for those 12 and under. Vegetarian menu items also are available.