Boston Pizza Raises $140,000 for The Heart And Stroke
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Vancouver, BC - Boston Pizza International Inc. raised $140,000 for the Heart and Stroke Foundation of Canada during its 12th annual heart-shaped pizza promotion this past Valentine's Day. The promotion raises one dollar from the sale of each heart-shaped pizza and another dollar from the sale of every red paper heart sold in Boston Pizza restaurants across Canada. "We're tremendously pleased with this year's result," says Mike Cordoba, CEO of Boston Pizza International Inc. "The Valentine's Day promotion has now raised more than $1.3 million for the Heart and Stroke Foundation of Canada since its inception, supporting various research and educational programs across the country about heart disease and stroke." Boston Pizza International Inc. gives to the Heart and Stroke Foundation of Canada through the Boston Pizza Foundation. Established in 1990, the Foundation raises funds for people of all ages living in and with difficult circumstances throughout Canada. The Boston Pizza Foundation has donated close to $3 million to various Canadian charities since its inception. "We're very thankful for Boston Pizza's ongoing support," says Bobbe Wood, CEO of the Heart and Stroke Foundation of BC & Yukon. "This is the largest annual cause-related marketing promotion for the Heart and Stroke Foundation nationally, and benefits our heart and stroke research." The Heart and Stroke Foundation of Canada's mission is to improve the health of Canadians by preventing and reducing disability and death from heart disease and stroke through research, health promotion and advocacy. For more information visit www.heartandstroke.ca.Boston Pizza International Inc. has over 180 restaurants in Canada, with 2003 sales in excess of $370 million. The company has been recognized as one of Canada's 50 Best Managed Companies Platinum Club members. Boston Pizza International Inc. is headquartered in Richmond, B.C., and has a regional office in Mississauga, Ontario to support its expansion. ® Boston Pizza Royalties Limited Partnership. All Boston Pizza registered Canadian trade-marks and unregistered Canadian trade-marks containing the words "Boston", "BP", and/or "Pizza" are trade-marks owned by the Boston Pizza Royalties Limited Partnership and licensed by the Boston Pizza Royalties Limited Partnership to Boston Pizza International Inc.© Boston Pizza International Inc. 2004 Source:bostonpizza |
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