FORT LAUDERDALE, FL (July 18, 2007) – Howard Rosenthal, CEO and director of franchise operations for Mr. Food no-fuss Meals, the popular meal assembly retail concept, today announced franchise agreements for several national store locations. 

Mr. Food no-fuss Meals franchise locations are scheduled to open this fall in Buffalo, NY and in Asheville and Charlotte, NC.  

"We have numerous successful locations open or underway in Florida, where our corporate headquarters are based,” Rosenthal said.  “The Mr. Food concept continues to be a leader in the meal assembly industry and we are delighted with the response we have been receiving from franchisees who wish to open locations in national markets – especially markets where the popular Mr. Food syndicated TV vignette airs.” 

Business partners Deborah Murray and James Kulwicki will open three locations in the Buffalo area.  The Amherst and Orchard Park stores will open this fall, with an additional location slated to open in Williamsville in 2008.

According to Murray and Kulwicki, the Mr. Food brand was one of the key determining factors in choosing to become Mr. Food no-fuss Meals franchisees.

“Mr. Food is tremendously popular in the Buffalo area. Just like James and I do, the residents here embrace him and his quick-and-easy cooking style,” Murray said.  “In addition to the food quality, tested systems and corporate culture, the Mr. Food name, and the integrity it represents, made Mr. Food no-fuss Meals the only choice for us in the meal assembly industry.”  

Several additional stores are set to open in North Carolina.  Husband-and-wife team Charles “Chip” and Cindy Wilson signed franchise agreements to open three stores in Charlotte.  Their first location to open will be in Myers Park, followed by other area stores in Ballantyne and Matthews.

The Arden/Asheville store opening this fall will be operated by husband-and-wife franchisees Fred and Lori Wasa.

According to Rosenthal, the company continues to target select territories throughout the northeast and midwest for future franchise expansion.

In addition to offering the highest quality, freshest ingredients at its locations, as well as proven proprietary integrated operating systems, Mr. Food no-fuss Meals is the only meal assembly franchise to be backed by the brand awareness of a major celebrity – nationally syndicated television show host, popular food personality and author, Mr. Food (Art Ginsburg).

In addition to the Buffalo, Asheville and Charlotte locations, Mr. Food no-fuss Meals has locations open or in progress throughout Florida – in Coral Springs, Boca Raton, Wellington, Palm Beach Gardens, Fort Lauderdale, Davie/Plantation, Pembroke Pines, Melbourne and Jacksonville.

About Mr. Food no-fuss Meals:

Having fresh, value-priced, home-cooked, tasty meals on the table in minutes is a reality with Mr. Food no-fuss Meals. The unique retail concept in meal assembly allows guests to prepare home-cooked meals without any hassle. At Mr. Food no-fuss Meals, anyone can quickly and effortlessly create mouthwatering meals from scratch, using ingredients prepared by the Mr. Food no-fuss Meals staff. Guests are provided with packaging, all the fresh ingredients and instructions to assemble flavor-packed dishes in about five minutes each. In addition to the cost savings, guests are free of the effort and stress involved in meal planning, shopping, cutting, and cleaning up.

Mr. Food no-fuss Meals is a natural extension of what Mr. Food has been doing for more than 30 years – helping America put dinner on the table. Throughout the years, he has helped his time-crunched audience via his daily TV segment and best-selling cookbooks. Now Mr. Food no-fuss Meals makes it possible for people across the country to get dinner on the table even faster, making it fresher and less expensive. Now that’s a reason to say, “OOH IT’S SO GOOD!!®”

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