he agreement between Lenny’s Franchisor, LLC of Memphis and CLM Franchise Consultants, LLC of Houston is expected to result in more than $600 million for the Lenny’s Sub Shops system. CLM is a joint venture of Moore, life-long friend Tom Clatterbuck, and a prominent Memphis investor.

The agreement is also expected to accelerate growth and extend the reach of the Memphis-based regional quick-service restaurant organization into the Southwest.

Len and Sheila Moore opened the original Lenny’s Sub Shop, a genuine Philadelphia-style sub shop with fresh baked bread and the finest quality deli meats and cheeses, in a Memphis suburb in 1998. Their company started franchising in 2001. Lenny’s Franchisor Chief Executive Officer George Alvord and private investors acquired majority ownership of the company from Len Moore in 2004. Since that time, Lenny’s has granted more than 300 franchises in nine states from North Carolina to Texas.

“I love Lenny’s, and my family and I are very excited to have the opportunity to invest further in the future of this great company,” said Len Moore. “I am thrilled about this area agreement because it will let me do what I love to do – make the best sandwiches in the market, interact with great staff members and meet happy, satisfied customers.”
Moore now resides in the Houston area and operates a new Lenny’s restaurant in The Woodlands, TX. His wife Sheila, son Brian, daughter Christi Thoms and son-in-law Justin have all moved to Houston to help Moore develop the market. Moore has spent his career in food service management and served in a variety of senior management posts for Chick-Fil-A, TGI Friday’s, Olive Garden and Ruby Tuesday restaurants. He started Lenny’s as a way to work daylight hours and raise additional money to pay for college for his children. The quality, service and cleanliness of his restaurant fueled its success and the concept’s early expansion.

“Len’s decision to expand as a Lenny’s owner, operator and developer in the Houston area validates our concept,” said George Alvord, CEO of Lenny’s Franchisor, LLC. “For our company’s founder to invest his time, energy and resources to extend our reach is a powerful testimonial to his belief in our brand and our stewardship.”

Today’s announcement is the second major agreement in recent months for Lenny’s Franchisor, LLC. An agreement between Lenny’s and Dynamic Growth Partners of Boca Raton, Florida was recently signed to develop 125 restaurants throughout central and southern Florida. Lenny’s Franchisor is on track to open between 400 and 500 restaurants by 2008.

The mission of Lenny’s Sub Shops is to provide its guests with more food, more taste and more personality. Lenny’s offers fresh baked bread and the finest quality deli meats and cheese – sliced fresh to order, along with great tasting Philly Cheesesteaks. While originally planned as a one-store concept, Lenny’s started franchising in 2001 and has already granted more than 300 franchise locations. Lenny’s Sub Shops are located throughout Alabama, Arkansas, Florida, Georgia, Mississippi, North Carolina, Oklahoma, Tennessee and Texas.  
 

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