With the senior population increasing at an unprecedented rate, a growing number of people will require home and senior care services in the coming years. AmeriCare Alliance, a leader in the senior care franchise industry, is preparing to meet this demand with its goal of doubling in size by the end of 2008. “We offer the opportunity to develop a recession resistant business because many people need this type of service,” points out Vicktoria Baylor, VP of Franchise Development. “They may cut back on entertainment and eating out, but they’ll still require home care services”; which makes this professional business franchise an appealing choice for entrepreneurs looking for a company that can withstand economic fluctuations.

Founded in 2003, the company was inspired by a very real need. President Debra Reis ran into obstacles as she searched for a qualified home caregiver for her aging mother. She found that the available options either didn’t meet her needs or simply were unacceptable. To help others in similar situations, Debra Reis founded AmeriCare Alliance together with her husband, Mike Reis, and exercise physiologist Vicktoria Baylor. Their franchisees appreciate the fact the management is seasoned and experienced in healthcare franchising with over 24 years in the healthcare industry and over 30 years combined experience in the franchising industry.

Their timing couldn’t be better. The senior care franchise industry is in high demand by both clients and franchisees alike. Right now the fastest growing population segment in the U.S. is the 65-and-older group. In fact, almost 75% of all Baby Boomers will reach full retirement age within the next decade. Franchisees looking for a professional business franchise in an industry defined by both rapid growth and solid staying power will find AmeriCare to be an attractive option.

Baylor emphasizes that AmeriCare serves not only seniors but people of all ages, including disabled individuals and new parents. “Most people who have home care services can’t get around like they used to,” she says, “or they’re recovering from surgery or illness, and they don’t have family nearby to help with the day to day care they require.” Services are customized to meet specific needs and may include light housekeeping, personal care, transportation, meal preparation, and shopping. All caregivers are licensed and carefully prescreened.

The company has created a flexible, dynamic model that varies slightly from Region to region based on demographics. This model allows units within a territory to help each other as needed. Initial investment requirement is $70,000 to $100,000, depending on geographic location. Also included in these figures is the $30,000 franchise fee.

For those individuals interested in a larger scale opportunity, AmeriCare also offers Area Development opportunities which provide for the Area Developer to share in the franchise fees collected along with an on-going residual income in exchange for providing training and support to local franchisees within their territory. Furthermore, AmeriCare offers these Area Developers a 5-year, 70% interest–free financing of their area development fee!

AmeriCare remains an attractive franchise opportunity to many interested in this booming home care service industry with their minimal monthly overhead and minimal employee requirements as well as the advantage of operating with no inventory in a service-oriented industry. In addition, AmeriCare offers the LARGEST territory in the industry and the LOWEST industry royalty fees at a low 3%.

Before and after opening their professional business franchise, AmeriCare Alliance franchisees go through an extensive training program that spans a minimum of 15 weeks, starting with pre-training basics for setting up office. At headquarters, in Atlanta, franchisees then go through three days of comprehensive classroom training, returning home with additional checklists and detailed information. Thereafter, infield support is ongoing, for as long as it’s needed.

“We have franchises everywhere, from Miami Beach, Florida to northern California,” says Baylor. “This year we’re ready to double in size. We are selective about our franchise operators. We’re looking to add to our team those unique individuals who really get the AmeriCare vision.”   

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AmeriCare Alliance is a franchise company that provides outstanding, compassionate non-medical home health care services for all ages. It gives clients a choice of licensed, pre-screened, personally selected caregivers who work with individuals to create a unique customized care plan, free of limitations or restrictions. Americare Alliance strives to serve seniors and people of all ages who require in-home assistance.

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Staffwriter: Graciela Sholander

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