According to Moving Solutions Founder and President, Margit Novack, the franchise opportunity responds to three important 21^st century trends – the changing demographics of aging, the demand for lifestyle enhancing services, and the growth of Boomer entrepreneurs.

With average life expectancy at an all-time high, businesses focusing on services to the over 50 market are poised for success. According to Chuck Nyren, author of Advertising to Baby Boomers, "If you're going to expand your business, you will have to market to the aging boomer." Novack cites Boomer spending power --- more than $1 trillion per year (double the spending power of today's 60-70 year olds), as a demographic too good to pass up. 
 
One of Boomers’ most important commodities that will be in scare supply is time, and businesses such as Moving Solutions address this need. Time saving services include assisting with sorting and planning the move, developing floor plans, scheduling and overseeing movers, arranging for the sale or disposal of items not being used, packing and unpacking and completely resettling the new home. “Our clients don’t just want to move,” said Novack. “They want to move well.”