As Boomers turn 50 and 60, Novack said, their parents are entering their 70’s, 80’s and 90’s. When these aging parents need help, and eventually most will, the responsibility will fall on their children. Boomers purchase services to make their overextended lives easier. Novack believes that Boomers will purchase services like Moving Solutions to make their overextended lives easier and make downsizing and moving less stressful for themselves and their parents. According to Novack, “There is big opportunity in helping Boomers and their parents get smaller.”

The Franchise also taps into the growth of Boomer Entrepreneurs, people who want to transfer skills attained over two decades of professional life into meaning-ful work. Conventional wisdom used to be that entrepreneurs were mostly young – not any more. Millions of Boomers, whether through downsizing or choice, have left traditional jobs and are ready for the next phase of their lives. Many have found a sense of ownership and freedom as entrepreneurs. According to the AARP, 40% of all people in business for themselves in the United States are over 50, with Boomer entrepreneurs leading the entrepreneurial wave.

One of the avenues for self-employment that is particularly popular with Boomers is franchising. Through franchising, they can work for themselves without starting from scratch, an important feature for someone over 50. Boomers see franchising as a way to shorten the ramp up period, reduce start-up costs and minimize risk. Boomers are also interested in the ready exit strategy that franchising provides. Since they no longer have benefits such as pension contribution, the opportunity to make a profit by selling the business in 10 years is especially attractive.

Shifting values and increased longevity are also fueling the increase in Boomer entrepreneurs. Boomers want flexible schedules to pursue hobbies or care for aging parents. Boomers also look at social value; they want work that is meaningful and rewarding. According to Novack, the Moving Solutions Franchise responds to all these trends --- Boomers wanting to continue working, growth of Boomer entrepreneurs, Boomer interest in the franchise model and Boomer desire for meaningful work.

An award-winning pioneer in Move Management and Founding President of the National Association of Senior Move Management (NASMM), Novack combined ten years of experience in move management with lifestyle and demographic trends, to create the Moving Solutions Franchise. There are franchise locations, in PA, FL, NY, CT and SC. The initial franchise investment of $29,000-$35,000 includes the $17,000 franchise fee.