The third annual Ms. Planet Beach International will be held Thursday August 4, 2005 at Caesars in breathtaking Lake Tahoe. Planet Beach's search for its next spokesperson, held in conjunction with the annual convention, is expected to be the best yet.  Admission will be $5 with all proceeds to benefit MS.  There will also be a silent auction, featuring items such as hotel stays and an autographed shirt from the personal closet of Britney Spears!

Planet Beach Franchising Corporation is the world's largest neighborhood tanning spaTM.  Since opening in 1995 on Tchoupitoulas, Planet Beach has awarded more than 475 locations and serve over 320,000 clients throughout the United States, Canada and Australia.  The corporate office, headquartered in Marrero, Louisiana, is home to over 60 full time employees.

The National Multiple Sclerosis Society and Planet Beach have teamed up to raise awareness of this chronic, unpredictable disease of the central nervous system that is usually diagnosed in men and women between the ages of 20-50.  Sponsors of this event include Loews New Orleans Hotel, Southwest Airlines, Sunset Separates, and many more.