(NEW ORLEANS, LOUISANA - August 9, 2007) - Planet Beach, the recognized leader in UV therapy and spa services, is calling for fabulous and unique women ages 35 and up to participate in the first ever Ms. Planet Beach Gen X competition to be held in cyberspace. 

The Ms. Planet Beach Gen X Spokesmodel Search is an online competition where Web site visitors can vote for their favorite Ms. Planet Beach Gen X contestant by viewing posted profiles and pictures.  The three contestants with the most votes will receive a trip to New Orleans for a three day stay at the Ritz Carlton New Orleans to participate in the Ms. Planet Beach International Pageant event and modeling photo shoot.

The 2007 Ms. Planet Beach Gen-X Spokesmodel Search winner will be announced at the International Pageant November 7, 2007, and receives a $12,000 contract, a waived Planet Beach franchise license valued at $30,000 and an additional photo shoot to appear in Planet Beach printed and Web site materials.

“Ms. Planet Beach Gen X is very representative of what Planet Beach as a company stands for,” CEO Steve Smith said.  “We are always looking for new and innovative ways to expand our initiatives to all of our clients.  We are excited to utilize Internet technology in our search for our first Ms. Planet Beach Gen X.”

To vote for the first Ms. Planet Beach Gen X, visit http://genx.planetbeach.com.   

The Ms. Planet Beach Gen X Spokesmodel Search was created in response to the Ms. Planet Beach International pageant, which is a competition for women ages 18-35.  The Ms. Planet Beach pageant serves as one of many Planet Beach Franchising Corporation’s charitable endeavors.  A portion of the proceeds from the event supports the National Multiple Sclerosis Society and in 2007, proceeds were given to support Hurricane Katrina victims through the New Orleans Area Habitat for Humanity.  

About Planet Beach
A leading provider of UV therapy and the creators of the full-service contempo spa, Planet Beach was founded in New Orleans, LA in 1995 and currently offers over 350 worldwide franchise locations. The company provides a wide range of UV wellness and skin care services, and offers a number of premium skincare products from its franchise locations. Consistently recognized as one of the fastest growing franchises, Planet Beach has established itself as a dedicated and ambitious provider of full skin care services.