Hometown Boy Returns, Bringing Big Business
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Executive Tans CEO and Founder, Wayne Smeal, Jr.'s Harrisburg Homecoming Accompanies His Franchise's First Penn. Salon HARRISBURG, PA - Entrepreneur, Wayne Smeal, is coming home and bringing his business with him. The Harrisburg native, CEO and Founder of Executive Tans is working with his long-time friends, Deb Crawford and Kevin Finn to bring his Executive Tans concept into the Harrisburg market. Smeal's long-standing ties to the Harrisburg community are rooted in a family legacy of building and operating local businesses. Smeal left Harrisburg in 1980, after graduating Steel High High School, to pursue his entrepreneurial dreams. He worked a series of jobs in San Jose, CA and in Colorado and after much success in a short-time, founded Executive Tans in 1991. Smeal had found his niche in the indoor tanning industry, and began to offer a different experience than what he'd noticed with other chains. "I wanted to approach the indoor tanning concept differently, tapping into an otherwise fresh market," said Smeal. "I noticed there was a gaping hole in service for busy professionals who lack both time and patience for average tanning salons." Smeal's insights were dead-on. As a result of negative experiences elsewhere, he requires his franchisees to be Smart Tan(TM) certified and to uphold the highest level of customer service. It appears as though this is working for the franchise - Smeal has increased his presence to 128 contracted salons in 21 markets, nationwide. "I think my family's ties to the community have made this homecoming even sweeter," Smeal said. "I am afforded the opportunity to work with long-time friends, Deb and Kevin, and to see my community introduced to a higher-standard of business than what our competitors offer." Smeal rejoined his friends at the pre-Grand Opening of their first Executive Tans Salon on November 14, 2003. The salon has already seen an enormous response. "Having Wayne back here to help us open the salon was such a great gift," said Crawford. "It has certainly been a warm homecoming for him." About Executive Tans Established in 1991 in Colorado, Executive Tans is a dominant force in the $7 billion indoor tanning industry, with 63 open locations in 21 markets throughout the United States and an additional 38 in development. Attracting men and women alike with a professional, upscale mindset, the fast-growing franchise has tripled its units in the past two years and boosted total sales from about $1 million in 2000 to more than $10 million in 2002. |
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