Optimal Economic Climate Sets the Stage for Launch of SaveItNow!
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Franchise Opportunity Veteran Leader in Group Buying Power for Small Business `Seizes the Moment’. Citing ideal conditions on all fronts, SaveItNow!, a 16-year-old respected leader in cost-saving solutions for small and medium-sized businesses, announced recently that it will begin franchising its time-tested concept throughout the United States. “Timing is everything,” said co-founder Jim Dodson, president and CEO of SaveItNow!. “In a difficult economy, the demand for cost-cutting services is at an all-time high. With a tremendous pool of talented refugees from corporate America looking for a way to make a good income and make a difference, the setting for SaveItNow!’s franchise offering is perfect.” In 1986, Dodson became frustrated about large companies obtaining better prices and service on air express, long distance and office supplies than smaller businesses. He responded by forming a group purchasing organization and the SaveItNow! programs. With the buying power of the group, he negotiated Fortune 500® volume discounted prices of up to 40 percent and service guarantees with major national vendors. Today, more than 4,000 small to medium-size businesses take advantage of his group-buying solutions. By franchising, Dodson says, SaveItNow! will have an even better opportunity to build its brand and take advantage of an ideal economic setting for group buying discounts – minus the capital investment needed for expansion of sales staff. He sees the development of a franchise sales distribution network as the natural next step to grow the $12 million company. “Our franchisees will build relationships with prestigious industry leaders such as Airborne Express, DHL Worldwide, United Stationers and Qwest Communications,” Dodson said. “It’s a wonderful opportunity for business professionals who want to control their own destiny by building their own business for long-term value.” Making a difference In 1992, they established the Sycamore Foundation, which helps organizations become more effective through collaborative efforts and promoting best practices. To date, it has raised nearly three quarters of a million dollars for programs that serve the poor, programs that serve youth, and programs that promote business entrepreneurial skills to solve social problems. “There is a purpose behind what we do,” said COO and co-founder Jay Geshay. “We feel strongly about giving back to our community and making it a better place. We look forward to having an even greater impact with franchisees who share our mission giving back to their communities nationwide.” All systems are go The company has also invested over a million dollars into technology that allows a seamless and convenient mechanism for customers to conduct business. Today, more than half of its customers ship, order, conference, and transact business online through the custom web-based application. “We have everything in place to allow our franchisees to get off the ground quickly and support them with a strong backbone on all levels of their business,” Geshay said. Tom Jackson, vice president of sales, emphasized the value of a “Solutions Selling System” that derives key information from clients necessary to provide them with optimal service. SaveItNow! introduced a technology solution for customers that will help them not only save money, but manage their costs. For example, emails alert them to purchases made out of traditional bounds. SaveItNow! offers the solution via an ASP model so that customers won’t have to dedicate their own IT resources. Marketing campaigns will include monthly email blasts, custom telemarketing programs, annual product catalogs and customer satisfaction surveys. Three heads are better than one “We all know how each other operates, and each other’s hot buttons,” Geshay said. “I truly believe three heads are better than one. We’re in sync. We have worked together for 16 years, but we also spend personal time together with our families. It makes for shared values, which transfers in the development and implementation of ideas and strategies. It certainly adds to the stability of the company.” Home sweet home Because companies purchase products through SaveItNow! on a regular basis, franchisees can depend on recurring revenue. Historically, SaveItNow!’s clients remain with the program for an average of five years. “People have often said, ‘who can say no to saving money?’ They’re right,” Dodson said. “SaveItNow!’s franchise opportunity is truly recession proof and offers tremendous potential for growth. For people who like to work with professionals and build relationships, the sky’s the limit. We’re excited to extend that earning potential to others through franchising. |
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