In less than six months, Stephens has brought in more than 1,500 regular tanning customers. "Unlike many of the existing salons, we specialize in tanning only. Our facility, with state-of-the-art equipment, exceptional cleanliness and genuine service are just a few things that Toledo residents can expect from our salon,"' Stephens said.

The store has branded itself as a salon dedicated to the upscale professional. "We like to look at our facility as a sophisticated refuge for anybody who likes to treat themselves well," said Stephens.

Established in 1991 in Colorado, Executive Tans now has 72 open locations in 16 markets throughout the United States and an additional 31 in development.

The franchise has tripled its units in the past two years and boosted total sales from about $1 million in 2000 to more than $10 million in 2002.

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